Facebook & Messenger

Facebook Plus App Icons

Facebook Plus is Meta's paid subscription tier for Facebook and Messenger, offering profile customization, super reactions, and story insights. As part of the launch, I led art direction and design for 14 custom app icons across two platforms, 7 for Facebook and 7 for Messenger, a subscriber-only perk for personalizing the app on your home screen.

Client
Facebook & Messenger
Discipline
Art Direction & Design
Tools
Procreate, Manus, Gemini, Photoshop, Figma
An iPhone home screen with the new Facebook and Messenger app icons

Each icon was built around the negative space and shape language of the original Facebook and Messenger logos. Preserving those elements kept the new designs instantly recognizable while giving each icon room to feel distinct.

Construction grids for the Facebook and Messenger icons, built on the negative space of the original logos

The result is a set of icons that each feel like a distinct expression of the brand. From dreamy to retro, liquid to glitchy, the range gives subscribers something genuinely personal to choose from without compromising the apps they know.

Three iPhones showing the Facebook Plus icon picker: the custom app icon intro, the Facebook icon choices, and the Messenger icon list
The six final Facebook app icons The six final Messenger app icons
Copyright © 2026 Carlos Miranda. All rights reserved.