Facebook

Groups Avatars

Facebook Groups Nicknames lets users post under a custom username and avatar instead of their real name, giving them a Reddit-like identity within a group while keeping their main profile private. I was tasked with creating 109 avatars and tested vector-based styles and Gen AI concepts to produce a high volume of custom characters that included animals, fruits, and plants.

Client
Facebook
Discipline
Art Direction & Design
Tools
Procreate, Figma, ImagineFlow (Gen AI), Photoshop
A grid of 108 avatars for Facebook Groups nicknames: animals, fruits and plants, each wearing black sunglasses

Ray-Ban–style glasses nod to the Meta Ray-Ban launch and echo the glasses already in the Groups anonymity icon, tying the set into Facebook’s visual system. The work was covered by TechCrunch, Engadget, and others.

Three screens: creating a nickname, choosing an avatar and color, and posting in a group as GamingNewbie
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